Category:

What is a b2b data list?

May 12th, 2023 by

A business-to-business or ‘b2b’ data list is perhaps one of the most powerful tools you can have in your marketing arsenal. This is data that is legally obtained and gives you contact information and other useful titbits about companies and individuals who may be of interest to you, for the purposes of direct marketing. Here we take a closer look at what business lists UK companies can access and where you might buy marketing and email data.

What information is available in b2b data lists?

A company specializing in direct marketing services will be able to supply you with business data and marketing lists that contain a variety of public information, including a company’s name, address and basic contact details, as well as the details of named individuals within those organisations. These are people who have consented to their business contact information being made available and the data might include direct email addresses, phone numbers and job titles.

The marketing data analysts of a B2B digital marketing agency have the expertise to customise the marketing lists you buy, allowing you to really zone in on the people who are most likely to be receptive to a direct approach. If, for instance, you work in the education sector, then educational data lists
would give you the names and contact details of hundreds or thousands of teachers, academics and education material providers who might be interested in your services.

How are b2b data lists generated?

If you were to try and obtain all this information for yourself, it would be an incredibly time-consuming and arduous task. The joy of using a ready-made b2b marketing list is that the data provider has done all the hard work for you, and at scale. These lists often contain hundreds – if not thousands – of contact details.

Such lists are compiled through a combination of surveys and public records, including web registration records, listings with Companies House, business filings and online professional networks. All this information is then pooled and an experienced data provider will screen the data to check its accuracy and ensure everything is up to date.

Why should I use a b2b data company?

In short, a b2b data company can save your business time and money for database marketing. Compiling, vetting and updating these lists is a mammoth task and not one that many people want to take on in-house. When you buy business email lists from a professional data company, you can target the people who are most valuable to your business and are spared the expense of a mass or ‘blanket’ marketing campaign which is unlikely to yield results.

The important thing is to choose the right sort of data company. There are all sorts of laws relating to privacy, with the General Data Protection Regulation (GDPR) setting out strict rules on what sort of data you can purchase and use. A reputable and experienced company such as AD Marketing will go above and beyond to ensure the data they supply is wholly compliant with the law, as well as being accurate and tailored to your business needs.

For more information on the services AD Marketing provides, please get in touch with our team today.

What is demographic data, and how might it help your marketing campaigns?

December 5th, 2022 by

Demographic data is a form of in-depth business data that can really help you narrow down your marketing, so you only target those who are likely to engage. Business data lists which are broken down into specific sub-categories, such as age or job title, can help you pinpoint those who might be interested in the goods or services you have to sell, making them more effective than blanket advertising.

 

Demographic data might include the phone numbers, email addresses, employment information, income brackets and qualifications of named individuals, putting you in direct contact with a potential customer. If you’re still not convinced by their value, here’s how demographic business data lists might help your next marketing campaign.

 

They narrow down your target audience

 

Whatever it is you’re trying to promote, it’s never going to be for everyone. By taking big data and filtering it by demographic categories, you help narrow down the list of people who might engage with your marketing and you get to contact them directly. Whether you search by age bracket, income or a specific job title, you reach the people you need to reach and are more likely to see your success rates improve.

 

They help you understand what people want

 

In-depth business data provides you with more than just a snapshot of your customers’ needs, it helps you really drill down into what they want from you and how you can deliver that. Reaching out to people directly opens up a conversation, and it’s only through talking to people that you learn what will work best for them. Knowing what people want helps you target the right people with the right marketing, and that means a more successful campaign.

 

They save you time and money

 

Blanket marketing is a bit of a blunt instrument. It reaches a lot of people, of course, but not necessarily the people you need to reach, and the bigger your marketing campaign, the more costly it is in terms of both time and money. If you can launch a more targeted, more accurate strategy, it’s far more cost-effective than casting the net wide and hoping you get through to your target audience. You reach the right people a lot faster when you have more in-depth business data at your fingertips.

 

They provide a personal touch

 

By acquiring the names and contact details of an individual, you make your marketing far more personal. Nobody likes to be made to feel they’re just a number in a system, but being able to email or call someone directly makes them feel valued. It also means you can go straight to the person with purchase power, rather than emailing a general business account or cold calling an organisation – no emails sent into the abyss and no phone calls to a general office number.

 

AD Marketing is one of the UK’s top providers of business database information, supplying educational data lists to companies across a range of industries. Our high-quality demographic data helps you forge better marketing campaigns and generate new leads, so get in touch today to find out how we can help.

How demographic data can help you understand your audience

December 5th, 2022 by

Demographic data is one of the most powerful tools in your marketing arsenal, because it helps you to get a clearer picture of the people you’re targeting. This sort of data might include their name, address, phone number, email, employment information, qualifications, and income bracket, all of which are pure gold in marketing terms.

 

When you’re launching a marketing strategy and want to reach the people who matter most, it’s demographic marketing lists which are going to have the biggest impact on your success rates. So what are the main benefits when you buy marketing data?

 

You narrow down your audience

 

One of the best things about demographic data is it helps you become more selective in the people you target. Blanket marketing can work, but it can also be time consuming, costly and still fail to reach the people who are actually going to sit up and pay attention. Using demographic marketing lists, you can narrow down your audience and ensure you only target those who are likely to take an interest and engage, by selecting people in a certain age bracket, for example, or those in a particular position within their organisation. The narrower the field, the more likely you are to see returns.

 

You save yourself a lot of time

 

Time is of the essence for many businesses, and most don’t have the free time to pour into a protracted advertising campaign. By using demographic data, you can reach out to named individuals through their personal business contact details, rather than simply emailing or calling an organisation and risking your marketing going unseen or unheard. People are more likely to engage if they feel that one-to-one connection, saving you time on repeated attempts to drum up interest.

 

You get a better understanding of your customers’ needs

 

There is no ‘one size fits all’ in business, and tailored business lists can help you understand your customers’ needs. Data can be broken down into specific demographic categories, and what those in one category are looking for may not be the same as what those in another category want. By breaking this data down and talking to individuals, you get a better sense of what people will be interested in and can tailor your marketing to suit.

 

You add the personal touch

 

Yes, we are dealing with big data and big numbers, but people do business with people. When you have the names and contact details of an individual, you bring in the personal touch which everyone appreciates, even in the corporate world. People are more likely to engage with your marketing if they feel like they have been specially selected, rather than being swept up in some mass marketing strategy.

 

AD Marketing is one of the most experienced data providers UK businesses can use for their b2b marketing lists. We have three decades’ experience working in this field and can provide you with bespoke demographic data which guarantees results and will help you launch a successful marketing campaign. For more information, simply get in touch today.