Where can I find direct marketing data in the UK?

April 11th, 2023 by

The UK has very strict rules on personal data, but there are plenty of companies out there trying to sell marketing lists. The trick is differentiating between those who are selling legal data, and those who are taking a chance on selling data which may be in breach of strict GDPR PECR rules. The UK has signed up to something known as the General Data Protection Regulation (GDPR), a wide-ranging law that you cannot afford to break when you buy marketing data.

What should I look for when I buy data lists?

Whether you need b2b data lists or b2c data lists, all marketing contact details must conform to the GDPR legislation. When you’re on the lookout for business database information, you should always check that the company you are buying from is reputable and can give assurances that their business data lists contain obtained information that meets with legislation.

To do this, it’s best to choose a b2b data company that is well-established, has positive customer reviews and testimonials and a proven track record of supplying quality data. There are, unfortunately, a number of small companies that claim to provide in-depth business data, but are actually selling contact information that possibly breaches privacy laws.

What is meant by the term ‘legitimate interest’?

A high-quality data company will be able to supply you with b2b data lists that are both current and compliant. You may hear the term ‘legitimate interest’ when trying to buy data lists. Marketing lists information can be built using legitimate interest as one of the 6  lawfulbasis  for processing personal data. The Uk is an opt out country on marketing lists which means that the recipient must always be given the opportunity to opt out.

If you want to buy b2b email marketing lists, look for a company that declares their data meets legislation . That the data lists only comprise of companies that are of a ltd status legal entity . That way you can be sure that you’re not going to be breaching GDPR rules when you get in touch with the individuals identified.

What makes AD Marketing different to other providers?

AD Marketing has been operating for over three decades, and has a long track record as one of the top b2b data providers UK companies can buy marketing lists from. We supply educational data lists, public sector data lists and sector specific contact information forbusinesses all of which are regularly updated to see they are as accurate as possible.

Unlike many data companies, we have stringent internal checks with our suppliers to ensure that all the data we supply is legally compliant . We have the most current business lists UKfirms can buy, which means you stand a better chance of generating more leads. We don’t supply generic lists. Instead, we tailor our data to you and make sure you reach the people who matter most.

As one of the leading suppliers of business lists, AD Marketing has a strong reputation in the world of business data. For more information on our services, simply get in touch today.

The education market is booming, and so is the need for educational data

February 20th, 2023 by

The education market in the UK is big business. The latest figures show that there are over 9 million students in the country, and over half a million full-time teachers. The university sector continues to be an attractive prospect for both domestic and overseas students, and while numbers coming from the EU may have fallen slightly post-Brexit, the UK is still seen as a world-leading provider of higher education.


As the education market booms, so does the need for educational data. High quality education data provides companies with direct access to academics and those in education, an invaluable resource for businesses wishing to market their own educational products and services. So how might educational data be made to work for you?


What is education data?


Educational data might include the names, job titles, telephone numbers, email addresses and age brackets of individuals across the education sector, be they teachers, university academics or those providing goods and services for schools, universities and other higher education establishments. Just about anyone working in education will be on a public sector data list, unless they have decided to opt out.


For companies looking to buy data lists, education data can be a good way to make contacts in the industry and generate leads. If you can make a direct approach to someone in an educational role, it’s far more personal than sending blanket emails and hoping for the best.


Where can I find an education data service provider?


There are all sorts of companies who can provide you with education data, but you need to ensure the provider you go with is acting within the law and is reputable. There are multiple regulations surrounding personal data, and breaching them can lead to prosecution and reputational damage. To ensure your education data is in line with all GDPR rules, you need to choose your provider carefully.


AD Marketing is one of the UK’s top business data providers, renowned for the quality of our B2B data lists. These include one of the most extensive education sector data lists to be found anywhere, with thousands of listed education professionals right across the UK’s education and training industries.


Why choose education data from AD Marketing?


AD Marketing has built a reputation on providing the highest quality B2B data, and that includes education data. Our data lists are as up-to-date as it’s possible to be, with an 85% deliverability on emails and a 90% accuracy rate for postal addresses. All the phone numbers we include have also been checked and are included in ‘do call’ lists, which means potential customers are open to a direct approach and are more likely to pick up the phone.


As all our education data lists are GDPR compliant and regularly updated, you can be confident you’re getting the most accurate data lists on the market. Whether you’re pitching to supply interactive whiteboards, provide teacher training or even run a company offering cleaning services to schools, if you work in the world of education and training, AD Marketing can help you reach the people who matter most.


For more information on how we can help, simply visit our website or get in touch today.