The UK has very strict rules on personal data, but there are plenty of companies out there trying to sell marketing lists. The trick is differentiating between those who are selling legal data, and those who are taking a chance on selling data which may be in breach of strict GDPR PECR rules. The UK has signed up to something known as the General Data Protection Regulation (GDPR), a wide-ranging law that you cannot afford to break when you buy marketing data.
What should I look for when I buy data lists?
Whether you need b2b data lists or b2c data lists, all marketing contact details must conform to the GDPR legislation. When you’re on the lookout for business database information, you should always check that the company you are buying from is reputable and can give assurances that their business data lists contain obtained information that meets with legislation.
To do this, it’s best to choose a b2b data company that is well-established, has positive customer reviews and testimonials and a proven track record of supplying quality data. There are, unfortunately, a number of small companies that claim to provide in-depth business data, but are actually selling contact information that possibly breaches privacy laws.
What is meant by the term ‘legitimate interest’?
A high-quality data company will be able to supply you with b2b data lists that are both current and compliant. You may hear the term ‘legitimate interest’ when trying to buy data lists. Marketing lists information can be built using legitimate interest as one of the 6 lawfulbasis for processing personal data. The Uk is an opt out country on marketing lists which means that the recipient must always be given the opportunity to opt out.
If you want to buy b2b email marketing lists, look for a company that declares their data meets legislation . That the data lists only comprise of companies that are of a ltd status legal entity . That way you can be sure that you’re not going to be breaching GDPR rules when you get in touch with the individuals identified.
What makes AD Marketing different to other providers?
AD Marketing has been operating for over three decades, and has a long track record as one of the top b2b data providers UK companies can buy marketing lists from. We supply educational data lists, public sector data lists and sector specific contact information forbusinesses all of which are regularly updated to see they are as accurate as possible.
Unlike many data companies, we have stringent internal checks with our suppliers to ensure that all the data we supply is legally compliant . We have the most current business lists UKfirms can buy, which means you stand a better chance of generating more leads. We don’t supply generic lists. Instead, we tailor our data to you and make sure you reach the people who matter most.
As one of the leading suppliers of business lists, AD Marketing has a strong reputation in the world of business data. For more information on our services, simply get in touch today.