Email marketing is not limited to promoting products and services, it is also a cost-effective way of maintaining customer relations, gaining new customers and making your business remain memorable to your target audience. There is a wide range of opportunities and benefits that come from successful email marketing. However, today’s inboxes are crowded, noisy and extremely competitive places so is it a worthwhile step for your business?
Here we look at 5 reasons why you should consider making the investment into email marketing
Anyone with an email address has the option to receive communications from a business. A sign up form, displayed on a brands website, has the ability to gain data from each customer. This will teach the business who their audience is; their ages, locations, occupations etc.
Once you have a demographic understanding of your customer base you can then tailor future actions which will be accurate. In turn this will retain loyal customers’ interest as well as increasing the likelihood of gaining subscribers.
Email marketing is an extremely effective way for an online retailer to inform consumers of any upcoming online promotions, sales and discounts. You could provide a countdown to keep customers waiting (and talking about your looming sale) with compelling campaigns that will boost your company’s sales at a comparatively low cost. Providing updates before the sale begins will create a sense of urgency within consumers that will result in higher clicks for your company.
Perhaps the most important benefit of email marketing is that performance is easy to measure and track. Your business will gain an insight into the performance of the campaign which will show clearly how customers are engaging with your communications. You will be able to see what level of interest your varying products are receiving and see what adjustments need to be made.
A recent survey revealed that there are 3.5 billion smartphone users around the world in 2020, which is almost 45% of the population. Email marketing is an easy way to reach mobile customers without having to invest in new software or technology.
We are becoming programmed to react to our phones notifications, while we often scroll through our computers inbox at our leisure, there is more urgency when we are directly notified of an email on our phones. Mobile customers are more likely to click onto your company email, share the email or delve further into it than they would at a desktop computer.
Email subscribers are more likely to click on your email link than any social media followers or fans. The revenue opportunities through email marketing are hugely beneficial as consumers are much more responsive to things directly sent to them, than adverts they stumble across elsewhere.
Here at AD Marketing we have more than 30 years experience in this sector and are always on hand to provide support or advice should you need it. We can help to plan your marketing campaign or even execute the campaign on your behalf. Simply get in touch today to see how our business can help yours