There’s a lot of buzz around b2b data lists these days and for good reason. Beyond the hype, marketing lists have real-world value and can bring huge benefits to your business, whatever industry you work in and whatever goods or services you sell. When you buy email marketing lists, you gain access to a treasure trove of information for b2b digital marketing, which targets the right people and generates new leads, massively boosting your reach.
Marketing lists save you time
There’s a lot of legwork that goes into compiling b2b data lists, and it’s probably not something you have the resources and time to do in-house. A professional b2b digital marketing company builds up a series of business lists UK companies can access, which may include the names, job titles, email addresses and direct phone numbers of hundreds of thousands of individuals.
But compiling these lists is only the start. Once the data has been gathered, the marketing data analysts will sift through it to ensure it’s as up-to-date as possible, with live telephone and email addresses and the correct info on the individuals named. It also needs to ensure the data is compliant with all privacy rules, and this can be a minefield in itself.
All this is not something most companies can afford to do for themselves, so it makes sense to outsource the task to an experienced b2b data company.
B2B data lists help you target your marketing
How many times have you cold-called someone just to have the phone slammed down, or seen your emails disappear into a black hole with no response? It happens all the time. For the most part, the people you approach probably have no interest in your marketing campaign because it’s totally irrelevant to them, but contacting them in the first place costs you time and money.
One of the major advantages of b2b data lists and b2c data lists is that you can hone in on the demographic or even individuals who are most likely to be interested. Rather than engaging in a costly and often futile mass marketing campaign, you can be more selective about who you approach and, as a result, more likely to get a warm welcome.
Business data lists help you stay within the law
As we’ve already mentioned, any data you hold must comply with all privacy legislation, and that means staying within the rules of the General Data Protection Regulation (GDPR). This is a very large and loosely-defined law that protects individuals from having their personal information shared without their consent.
Any data providers UK companies use must ensure their data is compliant, or they – and you – risk prosecution. If you buy marketing data or b2b mail lists, make sure the provider you pick is scrupulous about quality and the law. That way you know everything you have on the system is legal.
Find out more
AD Marketing is one of the top data providers UK companies can rely on. With more than three decades of experience in the field of marketing data, we have the country’s most accurate and up-to-date information for database marketing.
To find out more about the benefits to your business, reach out to us today.