5 Types of B2B Data and How to Use Them To Gain Leads

In an ever-evolving, technological market, business-to-business (B2B) data lists are crucial for a company’s success. B2B data is a compilation of information used by marketers to capitalise on leads and B2B marketing lists. This data culminates from multiple sources across the web, including social media accounts, websites, and other marketing lists. Utilising B2B data lists can help with more focused leads, target audience identification, and optimised personalization.

These five main types of B2B data may help you gain more leads in your search for clients:

Demographic Data

Demographic B2B data is key information that helps you better understand your target audience. Since demographic data helps paint a clear picture of your customer, making it a primary focus of your business is critical. This precious knowledge includes things like:

  • Addresses
  • Contact information like phone numbers and emails
  • Names
  • Employment info
  • Education and qualifications
  • Income

You’ve struck gold if you have access to this data in your B2B marketing lists!

Firmographic Data

Marketing strategists can often overlook firmographic data, but using it as part of your campaign could help you reach the correct audience. As the name suggests, firmographic data directly relates to specific information about businesses, such as:

  • Business names
  • The industry the company is in
  • Location and size
  • Revenue

Chronographic Data

B2B data lists often don’t contain the elusive but valuable information found in chronographic data, a type of business intelligence that firmographic data lacks. Focusing on chronographic data offers specific details related to a company’s hiring trends, funding, and acquisitions. Since few business entities take advantage of these specifics, you can prove yourself at the top of your industry by utilising chronographic data from the best B2B data providers in the UK!

Technographic Data

Two types of technographic data are commonly used: pure and social. This type of data is directly related to your potential customer’s technologies, software, and features. B2B providers can use technographic data in the UK to inform of the use of particular technologies and when the business began to use them. Corporations spend millions of dollars annually to bolster their technological advancements and digital activities. Don’t miss out on the blooming value of this type of data!

Intent Data

Intent data benefits your business by helping you market to your ideal consumer before other competitors. Intent information feeds you intelligence about the buying activities of a specific company. Better understand your target market by obtaining these types of knowledge:

  • Search history
  • Websites the company has visited
  • Products and services viewed
  • Amenities they subscribe to

Cover Your Bases: Being GDPR Compliant

Europe’s General Data Protection Regulation law was enacted in 2018 to protect data privacy and security. When using B2B data, it is crucial to ensure lawful storage and use of data. The law strictly enforces violations with hefty fines. Familiarise yourself with GDPR expectations when using B2B data lists to ensure your business’s and others’ safety. These requirements include confidentiality, security, privacy policies, and limiting access to personal data. 

Using B2B Data To Level Up

Using all five types of B2B data accordingly can ensure the success of your business! Optimising data will help you create more effective marketing campaigns and help you find your path to a more successful business.

Comments are closed.

Call : 01440 783811